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How D.J. Bitzan Became Central Minnesota’s Best Local Jeweler

In the spring of 1966, Don Bitzan founded D.J. Bitzan Jewelers in Central Minnesota with a tight budget, the support of his family, and most importantly—a dream. Don’s dream? To commit himself tirelessly to his customers and the community in hopes of becoming Central Minnesota’s leading local jeweler. Well, Don did more than just achieve his dream—he lit a fire in his legacy that would one day transform his St. Cloud jewelry shop into Central Minnesota’s leading jewelry business.

Don’s legacy continues on through his son, Dick, and granddaughter, Erin. Each generation has brought to the business their own type of expertise—Dick elevated D.J. Bitzan from a small Minnesota jewelry store to one of the most esteemed jewelry businesses of the region through his vast industry knowledge and endless commitment to excellence. Dick’s daughter, Erin, continuously brings D.J. Bitzan Jewelers to new heights with her creativity, innovation, and fashion and design expertise.

For nearly a decade, D.J. Bitzan Jewelers has proved fruitful to the Saint Cloud area—located just west of its original home in Central Minnesota’s Crossroads Mall. They continue to provide superior quality jewelry and awe-inspiring, genuine diamonds— never synthetic, laser-drilled or fracture-filled – at outstanding price points.

That’s why D.J. Bitzan is Central Minnesota’s best local jeweler.

Discover the D.J. Bitzan Difference.

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Custom Jewelry Design
One-of-a-Kind Custom Jewelry Design

Work with our tried and true team of Sales Associates, Registered Jewelers, Certified Gemologists, and Goldsmiths as they transform your jewelry vision into touchable, wearable reality.

Create a one-of-a-kind Custom Engagement Ring for your one and only. Craft your wedding vows into a wearable reality with a Custom Wedding Band. Celebrate a significant milestone with a unique jewelry gift. Customize that heirloom jewelry design to make it an appropriate style well worth their while. The possibilities are endless with Custom Jewelry Design Services from Saint Cloud’s favorite local jeweler—D.J. Bitzan.


watch repair
Best Local Jeweler for Watch Repair:
For When Time Flies

We know that time flies, and breaks, when you’re having fun. In addition to carrying watches built for every lifestyle , our watch repair services will fix your top-notch timepiece in no time!


jewelry repair
Central Minnesota’s Best Jewelry Repair

Our onsite repair facility boasts three full-time, expert goldsmiths trained on the cutting-edge techniques and equipment to repair your jewelry with the utmost accuracy and care. We put all our repairs through a three-point inspection process to ensure your jewelry or watch meets our meticulous repair standards.

Moreover, D.J. Bitzan Jewelers offers the top jewelry warranty around. Our Forever Free Warranty ensures that your diamond jewelry will last a lifetime and beyond.


trade up
Discover Our Diamond Trade Up Program

Been dreaming of a bigger diamond? We offer an unmatched Diamond Trade Up Program that allows you to exchange your old diamond earrings or diamond ring for finer, more dazzling diamonds. Because when it comes to diamonds, bigger is better!

Love evolves immeasurably over time. Shouldn’t your diamond engagement ring evolve too? Consider trading up your engagement ring for a top-quality D.J. Bitzan diamond for this year’s anniversary celebration. Renewing your vows soon? Even better!


Our Jewelry

Dazzling Diamond Jewelry
Dazzling Diamond Jewelry Designs at D.J. Bitzan

Our diamond buyers travel to New York several times each year to meet and buy from world-class diamond cutters. At which point, our buyers hand select the best of the best to qualify as a D.J. Bitzan diamond. Thanks to our exceptional reputation and purchasing authority, we buy these world-class diamonds at competitive prices. We choose to pass these phenomenal savings along to you—as we know we have our customers and the community to thank for our tremendous successes.

Real value, real rarity, real customer service. That’s why we carry only real diamonds.


Get Glamourous: Saint Cloud’s Favorite Fashion Jewelry

Discover Central Minnesota’s destination jeweler for the best of the best in fashion jewelry. Our trendy, exclusive collection and bold statement pieces are sure to elevate your style. Get glam with our broad array of fashion rings , fashion pendants , fashion earrings , and fashion bracelets and bangles !

Connect With a Diamond Professional.

Call or text us at (320) 251-4812 to connect with a diamond professional at Central Minnesota's favorite local jeweler!

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