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When you know it’s forever, you want to give them the best. We hand-select only the finest quality pieces for our showroom because we value our customer’s desire for the best and the brightest.

Best sale pricing is on now, don’t wait until it’s too late! Stop into our showroom for even more sparkle not featured on our website.

Browse some of our hand-selected real diamond pieces that are heirloom worthy and ready to be wrapped with a bow below.

Shop Our Full Swiss Watch Gallery In-Store Today 

Since its founding in 1848, innovative watchmaking has been the cornerstone of OMEGA’s heritage. The luxury Swiss watch brand is inspired by sports timekeeping, various conquests of space with NASA, advocacy on behalf of several organizations and, of course, their enviable role in support of the world’s favorite spy, James Bond.

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Real Love. Real Sparkle

Turn Merry Christmas into Marry Me This Holiday Season

Thinking of getting down on one knee below the Christmas Tree this year? Click below to learn more about our over 700 real diamond engagement rings in stock and ready for the season’s proposals!


Stop in and one of our personal shoppers will help you select the perfect gift this holiday season!

Browse our Holiday Wishbook for even more inspiration!


Call or Text us: 320-251-4812

We are so thankful to have been voted the Best Jewelry Store in Central MN for 8-years running!

See what some of our recent customers are saying about their 5-star experience below!

What Our Customers Are Saying:


"Erin provides amazing customer service and they have a plethora of styles to entice even the most picky person, like me. Thanks for making our ten-year anniversary special!"

- Shane W.


"I bought an amazing ring for an excellent price and haven't had one regret. Now after buying the ring and proposing my fiance and I came back together and they had a little gift bag for us(I won't ruin the surprise for anyone), but it was super cool and above and beyond of them to do that. Also, my fiance's ring was a little too big and they re-sized it in an hour!!!!I cannot say enough good things about DJs, I just suggest that if you buy jewelry of any kind in St. Cloud, it comes from here."

- Derek S.


"D.J. Bitzan has been my go-to Jeweler since 2009. They treat you like family and I believe have the best service and quality around. Even when I needed an updated appraisal for my jewelry recently, Amanda was very kind and accommodating. I had the appraisal back in no time and out of all these years there has never been anyone trying to up-sale me or talk me into anything else. I would 100% recommend D.J. Bitzans from the highest quality diamonds to an inexpensive sweetheart gift!"

- Terese K.


"I’ve been shopping with DJ Bitzan for over 4 years and I truly love this place. It’s not just a store it’s my 2nd home and everyone makes me feel like family. The establishment is always very clean and welcoming and everyone greets you with a smile! I’ve gotten all types of jewelry from necklaces, watches, rings and earrings and I have always left satisfied and happy! I would most definitely recommend this place to all people in search of some top quality jewelry."

- KoriAnn C.

Set Up Your Personal Shopping Consultation Now